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Built in Soweto.
Built for South Africa.

Hlophe Outdoor Media was founded on a simple conviction: township markets are not a niche, they are the heartbeat of South African commerce.

Thamsanqa Ramatsoma — Founder & CEO, Hlophe Outdoor Media
2025 Est. Soweto
Founder & CEO
Our Founder

Thamsanqa Ramatsoma

Hlophe Outdoor Media was founded in 2025 by Thamsanqa Ramatsoma, a Soweto-based entrepreneur with a deep understanding of the township economy and an unwavering belief in its commercial potential.

Thamsanqa identified a clear market gap: while global and South African brands poured resources into metropolitan media channels, the vast, active, and brand-receptive township consumer base remained systematically underserved by quality outdoor advertising.

Starting in Gauteng's most vibrant community corridors, he built Hlophe Outdoor Media around a simple principle, advertising that respects the communities it serves, and delivers results for the brands that invest in them.

Today, the company proudly holds BBBEE Level 1 status and has worked with some of South Africa's most recognisable brands, including Colgate, Old Mutual, Cell C, Heineken, ABSA, and Engen.

Precision
Sites selected for maximum reach and relevance within each community.
Integrity
Transparent pricing, honest reporting, and genuine community partnerships.
Community
Rental income channelled to schools and churches across our site network.
Results
Every site chosen to maximise brand exposure, recall, and campaign ROI.
Purpose & Direction

Mission & Vision

Our Mission

"To provide brands with premium outdoor advertising platforms that deliver authentic, high-impact connections with South Africa's township and urban communities, while generating meaningful economic value for those communities."

Our Vision

"To be the most trusted and effective outdoor advertising network in South Africa's township markets, recognised by brands for our reach and results, and by communities for our integrity and investment."

10+
Major Brands
4
Ad Formats
5M+
Consumers Reached
Level 1
BBBEE Status
What We Stand For

Our Core Values

Every decision at Hlophe Outdoor Media is guided by these three principles.

Authentic Representation

We are embedded in the communities we serve. Our team understands township culture, foot traffic patterns, and consumer behaviour, giving our clients a genuine competitive edge.

Strategic Thinking

We don't place billboards at random. Every site in our network has been evaluated for footfall, dwell time, sightlines, and audience composition to ensure maximum campaign impact.

Social Responsibility

Our billboard sites generate rental income for schools and churches, institutions that sustain communities but often struggle with funding. Advertising with us creates social impact alongside brand impact.

Let's Build Something
Great Together

Whether you're a major brand or an ambitious challenger, Hlophe Outdoor Media has the platforms, expertise, and community relationships to make your campaign succeed.

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